ExperienceOwner & Brand Strategist at A La CarteMarch 2008 – PresentResearch and market analysis, trends and opportunities; brand positioning and architecture; strategy and marketing directions development; conceptualization, NPD and brand extensions; brand language creation and management.Creative Director at Brandworks Comunicação LtdaJanuary 2007– January 2008Head of Design at FISCHER+FALA!February 2006 – January 2007Owner & Graphic Designer at Multideia Comunicação & DesignOctober 2000 – December 2005
BFA Graphic Design
Centro Universitário Belas Artes de São Paulo
1999 – 2002
Faculdades Integradas Rio Branco - ITAE
2006 – 2008
Brand development, design thinking, branding and identity, graphic and packaging design.
Brand Consultant - 4+ years
Designer - 10+ years
Brazilian Design Biennial 2010 – Curitiba presents the best of national production. The exhibits bring together creative contributions from the past which influences us to the present day.
Project Water Salve - Design Thinking | Branding | Social Business
An inversion of the usual path: this time, it was designers who came up with the business and led the project via partnerships. The mineral water is sold at select points of sale and its bottle seeks to encourage positive attitudes on the part of customers. The visual identity conveys the idea of community by means of several small images that make up a bigger, cohesive picture, and texts with social-environmental content.