SUA®
- SUA®
Naming and Brand Strategy for Women Gyms - A new challenge brand for women gyms
For challenger brands that wants become a iconic, the challenge is how to create their “magic.” In order to do this, they have to have an intense, intimate relationship with the individual and bring it to a strong popularity and longevity with the collective.
In order to evolve over time, we establish criteria for evolution:
Firstly, their value—what makes the brand iconic and what does the brand represent that must be carried on?
Secondly, the degree of flexibility—how much can be changed? To what extent are people attached to the brand’s expression? What must remain the same, and what can be reinterpreted? 
- The naming Sua means "your" in english.
For understand the women universe we have to understand how your mind works...
Sua Vida (her life)
Sua Saúde (her health)
Sua Beleza (her beauty)
Sua Diéta (her diet)
Sua Alma (her soul)
Sua Transformação (her transformation) 
- Sua® (sweat) shirt and work ensure those women make their choice
We are going in your (Sua) way and you come with us?
Description
Naming and Brand Identity for SUA®
Fields
Branding, Consulting, Graphic Design
Date
2012
Other Projects
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colo[r]evolution
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2010
Branding, Creative Direction, Packaging
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Santea - Ice Tea
Due to an increased competition in the beverage market of the "ice tea type, we were to redefine the concept and prepare the visual concept of flavoured beverages based on tea, both light and refreshing.
The brand was to offer not only the drink, refreshment and original flavour, but also a style which could become part of a lifestyle.
Globalbev® wanted to create a more differentiated product offering in a sea of "ice tea" products.
After an intensive analysis of the beverage market, a number of concepts and ideas, we prepared a complete branding strategy.
The new package solves for simplicity, ease of incorporation, and credibility.
Simple: The packaging system’s elegant design supports its premium positioning and brings a sense of calm to what can be a chaotic shopping experience. Using simple colours and illustrations to reinforce the concept and connect every package in the shelf.
At first we developed the new brand name.
How to name a drink to quench your thirst for something we can call a state of mind?
Santea evokes attributes that we plan, is an invented name that combines the words "Saint" and "Tea". 2012 Branding, Creative Direction, Packaging -
Salve Water & Make-A-Wish
We're living in an era in which philanthropy, eco-consciousness and well-being are increasingly present in each aspect of our daily lives. And the "Generation G" – G for "generosity" –, as pointed out by Trendwatching website, moves and is moved by this urge in doing the good, not only for the self, but for everyone else.
And is precisely in this desire to do the good that "Salve" makes a call, turning the simple act of buying a bottle of water into a collaborative movement that helps to transform lives.
The identity follows this concept, of collectiveness, compounded by a mosaic of icons representing positive attitudes which, albeit small, form a greater picture; the importance of small acts that realize great things together.
And to kick off this project, Make a Wish will be the first institution to be benefitted through the "Salve" water, with your donation. Take an action, take "Salve". 2012 Branding, Creative Direction, Packaging -
Santa Dose
Santa Dose is a beverage world has ever seen, which has in its composition the most Brazilian of drinks: the cachaça, with a touch of the most democratic of all fruit: lemon, with slight drops of pure honey. The result is a soft drink, refreshing, with a unique flavor.
2012
Creative Direction, Graphic Design, Packaging
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Renaissance Hotel - Brochure
New editorial design for Renaissance Hotel
2012
Art Direction, Editorial Design, Graphic Design
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Renaissance Hotel - Lounge Bar & Sushi
New Naming and Branding for Lounge Bar at Renaissance Hotel
2012
Branding, Creative Direction, Graphic Design
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Louis Dreyfus - Campaign
To celebrate 20 years of production and distribution of natural orange juice to the outside, a campaign was developed institutional placement in print media and realization of an event for the market.
2012
Advertising, Creative Direction, Print Design
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Guarany Fabric Dye
Home Care - Fabric Dye
2012
Branding, Creative Direction, Packaging
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Serra do Japi Water
Redesign the identity and new package
2012
Creative Direction, Graphic Design, Packaging
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Plural
Naming and Brand Identity
2012
Branding, Graphic Design, Typography
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Salve Water
We're living in an era in which philanthropy, eco-consciousness and well-being are increasingly present in each aspect of our daily lives. And the "Generation G" – G for "generosity" –, as pointed out by Trendwatching website, moves and is moved by this urge in doing the good, not only for the self, but for everyone else.
And is precisely in this desire to do the good that "Salve" makes a call, turning the simple act of buying a bottle of water into a collaborative movement that helps to transform lives.
The identity follows this concept, of collectiveness, compounded by a mosaic of icons representing positive attitudes which, albeit small, form a greater picture; the importance of small acts that realize great things together. 2012 Branding, Graphic Design, Packaging -
Shaya Restaurant - Private Label of Water
New Luxury Botle of Water
2012
Creative Direction, Graphic Design, Packaging