Naming and Brand Strategy for Women Gyms
- A new challenge brand for women gyms
For challenger brands that wants become a iconic, the challenge is how to create their “magic.” In order to do this, they have to have an intense, intimate relationship with the individual and bring it to a strong popularity and longevity with the collective.
In order to evolve over time, we establish criteria for evolution:
Firstly, their value—what makes the brand iconic and what does the brand represent that must be carried on?
Secondly, the degree of flexibility—how much can be changed? To what extent are people attached to the brand’s expression? What must remain the same, and what can be reinterpreted?
- The naming Sua means "your" in english.
For understand the women universe we have to understand how your mind works...
Sua Vida (her life)
Sua Saúde (her health)
Sua Beleza (her beauty)
Sua Diéta (her diet)
Sua Alma (her soul)
Sua Transformação (her transformation)
- Sua® (sweat) shirt and work ensure those women make their choice
We are going in your (Sua) way and you come with us?
Naming and Brand Identity for SUA®
Branding, Consulting, Graphic Design